1) We do not resell another company's services. Some of our competitors take part in multiple-layer reselling where they can be reselling services of one firm who is reselling the services of another firm, which will drive up prices.
2) We purchase our data from other firms. Some of our competitors collect their own data which is very expensive. We rely on firms specializing in data collection to take on this task, which saves us a lot of money.
3) We do not guarantee 100% delivery like some of our high-priced competitors do. For this kind of service, you can pay $5,000 - $10,000 for 1 million emails. Our successful delivery rate average is always above 70%.